Lavender as a trend (colour)
Lavender as a medicinal plant is often forgotten. In recent years, however, lavender has made its way into the fashion world and into our wardrobes more and more often. Lavender as a trend color is booming like never before. In 2022, PANTONE 17-3938 Very Peri was also named Pantone Color of the Year.
“As we move into a world of unprecedented change, the choice of PANTONE 17-3938 Very Peri brings a whole new aspect to the family of colors we know and love. PANTONE 17-3938 Very Peri offers all the qualities of blue tones plus a reddish-purple nuance, showing us a vibrant, joyful take on the world and dynamic presence that inspires bold creativity and imaginative expression,” says Leatrice Eiseman, Business executive director of the Pantone Color Institute .
WGSN, the world's leading consumer trends portal, once again names "Digital Lavender" as Color of the Year for 2023. According to WGSN, violet will still be a key color in 2023 as it represents tranquility and digital escapism. It will be important for consumers to protect their health. We think that fits perfectly with our March values "Calm your mind and soul". So purple and lavender will be with us for a long time to come. With March we want to put the medicinal plant lavender more and more in the modern light.